Retail Content: The Experience Economy - from pause to fast-forward
As kids, parents, and families continuously change the way they work, learn, shop and relax – it’s more important than ever to understand their attitudes, behaviours, and consumption patterns in real-time. In this session The Insights Family highlight some of the popular properties, brands and categories emerging as the world reopens. We’ll also be discussing the growing trend for the ‘Experience Economy’. Our recent data shows some of the most important value parents look to instill into their children is to value experiences more than products. So how can retail adapt? And what role does licensing have to play? The session will explore how retailers can think of licensing from a more strategic approach, creating partnerships which provide more value and long-term retention.