Retail Content: Licensing as a Tool for Growth and Customer Engagement in Retail

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Title: Retail Content: Licensing as a Tool for Growth and Customer Engagement in Retail

Description:

This session will cover what to consider when bringing licensing into retail, and how a well thought through licensing strategy can enhance your engagement with the customer. As with any business strategy, if you are going to embark on including licensing in your plans, it is important that you consider and pre-empt both the benefits and the possible pitfalls, to ensure that you create a clear path to success. We will try and help you create that path!

Type: Retail Content


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